Throughout my career, whether teaching middle school students communication and writing strategies or designing and testing content for e-learning tools, these three words--audience, context, and purpose--have been my north star. 

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I began my professional career as a teacher, and along the way never said no to new experiences that gave me the opportunity to work on teams and design for a range of audiences. In fact, a pivotal moment for me was saying "yes!" to an opportunity to work for a cross-functional team to innovate and improve an online learning tool, "ECoach." ECoach is now used around the world!

 

In any setting I find myself in, whether it's a classroom, a non-profit, or in industry, it is crucial to remember the stakeholders [read: humans] I am supporting and working with, the contextual factors informing the needs of my audience and the use of a product. We always keep our sights purpose of the project we are researching, designing, and facilitating. 

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Seeking opportunities to do deep research and make complex things simple gives me energy. Keeping my north star in front of me, I use my expertise, while also leaning on the expertise of others through collaboration. Working towards a shared purpose allows us to achieve innovative outcomes. For more details on recent collaborations, check out my projects here.

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